Reactee, be your own walking advertisment

Just saw this on TechCrunch about Reactee.

Reactee allows users to create t-shirts that include a personalized message such “Stop Global Whaling” or “Andrew Keen is a Luddite” that is then complimented by a unique keyword such as SUSHI or MORON on the shirt. People who see the shirt can then respond to it by sending the keyword via SMS to 41411. In return senders receive a custom text message response created by the T-Shirt creator.

Interesting idea, and I would say that theres a good market for this in Singapore. You know about the annoying flyers that chug the dustbins and litter the floor as you walk around the crowded city places? Well I would certainly think that this will go along way to helping clear them up.

Business will also benefit greatly from this. That day as I was walking out of the MRT (Singapore's Subway) entrance, a girl stuffed a whole set of broaches into my face..... well first off any business that employs such aggressive tactics to get my attention will get a thumbs down from me.... secondly, haha guess what? They were for doing nails pedicure ..... surely I am not in their target market. Guess this is a case of part time job holder trying to get rid of their allocated flyers to dispatch.

With a service like Reactee, we can get rid of the huge waste on paper and have that information actually be stored electronically on a personal device of an individual who is seriously interested. I am no marketing guru, but certainly this will be a better marketing case in my opinion.

Having said that, anyone interested in such a service for SG? We have an SMS server sitting in our office and we can certainly whip something up like this if theres a demand for it :P