Ask iris? Deja Vu ....

What is iris?

iris is the acronym for Intelligent Route Information System. Through iris, we hope to provide information services to enhance your travel experience with SBS Transit. iris currently offers 2 applications to help you better plan your journeys: iris NextBus and iris Journey Planner.

Source : SBS Transit

When i first saw this I had a feeling of Deja Vu. Back when I was doing my diploma at NYP in 2002, we came up with this exact same idea as a project on entrepreneurship ideas.

Back then, the feedback we got was that its impractical and the such software services are too far-fetched, that it would seem like magic. We eventually still went ahead with this idea to do our business proposals as we believe that it was feasible. The idea got a luke warm response and the team had the grades to reflect that.

Fast forward 5 years later, when GPS and location based services are ubiquitous, the advertisement poster for iris reminder me of those words and the words of Arthur C. Clarke

Any sufficiently advanced technology is indistinguishable from magic

The lesson learned? We set our own limits, that just because you have a different view of the world from seasoned individuals, it does not mean you are wrong, it just means you are different.